The term hot foil describes the process of applying metallized color foils to a suitable substrate. This type of finishing requires the production of a cliché, with which we can transfer any graphic element to the paper. The process of applying the selected foil takes place at high temperature and pressure on the printing substrate. The end result is a unique and sophisticated shiny metallized graphic element.
he palette of color foils is very diverse - from black, to different shades of blue, red, purple, to metallic, such as bronze, gold and silver. This are also the most commonly used, so you will often come across names such as gold print, as well as hot foil printing.
Unlike deep or. blind printing, thermal printing on the other side of the business card does not leave an imprint, so these business cards can be printed either single-sided or double-sided. There are no restrictions when choosing paper, as thermal printing can be applied to both standard and recycled and creative papers. Business cards can also be laminated (in the case of choosing creative-design papers, we do not recommend lamination!).).
The business card is one of the most powerful marketing tools, because with good and thoughtful preparation, it can bring constant sales results. Despite its small size, it plays an important role in presenting a company or individual to the market.
Therefore, before preparing a graphic, it is necessary to take the time to think carefully about how you want to present yourself on the market. It is important to tell your story with a business card and present yourself in your own unique way.
Business cards are usually cut to standard formats, which are 90x50 mm, 85x54 mm, 85x55 mm, 50x50 mm, few people opt for the second measure and even if they do, the deviations are minimal. In our offer you will also find round and delayed business cards.
The edges of business cards are generally cut at an angle, but you can opt for round edges, which are made by hand or with a tool on a diecut machine.
The fact is that the format does not play a big role in the visual effect, so those who want to stand out or be different, to achieve this goal, use other methods, which are mainly related to different ways of finishing business cards, such as lamination, hot foil printing, embossed printing, UV partial varnishing ...
Business cards are printed on either one or both sides. If you want to include more information and graphic elements on your business card, the second choice is more appropriate.
According to our experience, the category CLASSIC BUSINESS CARD could be used to describe a business card that is printed and laminated with matte lamination foil on both sides, on coated paper with a weight of 350 g / m2.
Business cards are less often laminated with Gloss lmination foil, which is chosen mainly by those who like a shiny effect.
For quite some time now, Soft-Touch lamination foil has also been very popular, which is visually matte, but looks velvety and sophisticated to the touch.
The papers used for printing business cards are coated, uncoated or recycled, in weights from 300 g / m2 to 400 g / m2, but can also be printed on t.i. creative - special - design papers.
These are papers that stand out either in color or texture. The range of these goes to infinity. Whoever chooses this paper definitely wants to be unique. Among the most popular are certainly metallized papers, which give the business card something more.