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Flyers - VDP (Variable data printing)

With personalized printing, achieve better sales results!

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Every relationship, whether personal or business, is built on maintaining contact and continuous communication.

Printing personalized or partially personalized printed materials has been proven to deliver better sales results. The greatest impact comes from offers, content, and calls-to-action that are tailored to each recipient based on their past and expected buying behavior.

Personalization - VDP (Variable Data Printing) is a form of on-demand printing where elements such as graphics, text, or images are linked to a database (MS EXCEL) and are printed differently on each graphic product.

Take advantage of modern marketing techniques and address your customers in a more personal way. As you know, everyone loves to see their name and surname on a printed material!

Select your product and continue shopping online.

Flyers Are an Essential Print Product for Promoting Your Business or Event!

 

Flyers are by far the most widely used print product. They are used for promotion at various events, conferences, festivals, concerts, open houses, and much more.

They are the ideal tool when you want to spread information about your company, product, or news.

Thanks to their variety of formats, ranging from A7 to A3, the possibilities are truly endless.

Standard flyers can be printed on one or both sides. Before printing, you need to decide on the paper type and weight.

You can choose from coated and uncoated papers, as well as 100% recycled papers. Coated papers are available in matte, uncoated paper is white and suitable for writing with a pen, while recycled paper is slightly yellowish and also writable with ballpoint pens.

If your flyers are printed in larger quantities for mass distribution, we recommend choosing lower paper weights, such as 115 or 130 g/m² matte coated paper, which is also the most commonly selected type.

If your flyers are intended for a smaller target audience and you want them to have a more premium look, we recommend choosing higher paper weights, from 200–300 g/m², ideally with additional lamination – matte, gloss, or soft-touch. Lamination is available for flyers starting from 170 g/m²!

The 3D UV Spot Flyers category includes flyers printed on coated papers, laminated with matte film, and additionally spot coated with transparent 3D UV varnish. 3D UV spot varnishing is the application of glossy varnish to specific areas you want to highlight (e.g., logos, slogans...). The way light reflects from the selectively varnished areas adds a premium look to the flyer.

3D Metallic Foil Flyers – digital printing with metallic gold or silver foil combines top-notch technology and aesthetics. This innovative technique allows the creation of highly attractive and prestigious flyers that will undoubtedly grab attention and leave a lasting impression.

If you want to personally address your customers, choose the VDP Flyers category. In this case, the flyer design remains the same, but the content varies based on an Excel database. Common variable data includes first and last names, addresses, cities, QR codes, EAN numbers, etc.

The Monotex category features flyers printed on synthetic (PP) materials. These materials are waterproof, stain-resistant, tear-proof, and extremely durable – available in weights from 150 g/m² to 360 g/m².