Shaped Labels (Roll labels)

Labels by shape

The use of self-adhesive roll labels is very wide. They are commonly used for labeling bottles, plastic containers, food products, cosmetics, cardboard packaging, promotional products and many other types of packaging.

When choosing labels, besides the material and adhesive, the shape of the label is also very important, as it influences the appearance of the product, the readability of information and overall brand recognition. A properly selected label shape can significantly improve product presentation on store shelves.

The most common choice is the rectangular or square label, as it provides the largest printing area for logos, product information, barcodes and other important elements.

Rectangular labels are especially suitable for elongated products such as bottles, packaging, tubes or various packaged goods. Because of their simple geometry they are suitable for both manual and automatic label application.

Round or oval labels are usually selected when labeling products with similar shapes such as jar lids, honey jars, jam containers, cosmetics or bakery products. They are also commonly used for branding labels, promotional stickers and marketing labels.

In our production we can also create labels in completely custom or irregular shapes that perfectly match the shape of your product or packaging.

Custom shape labels are visually more distinctive and often stand out more on retail shelves compared to standard shapes. These labels are produced using precise die-cut or CNC cutting technology which allows exact cutting along the contour of the graphic design.

Most common label shapes

When printing self-adhesive roll labels you can choose from various shapes adapted to your packaging, product or brand design.

• Rectangular labels – the most common shape for product packaging, bottles and cardboard boxes.
• Square labels – suitable for cosmetics, food products or smaller packaging.
• Round labels – often used for jar lids, honey, jams, creams or promotional stickers.
• Oval labels – elegant labels commonly used for cosmetics, bottles or premium packaging.
• Custom shape labels – labels cut according to the contour of graphics or logos.

Common label sizes

Besides shape, the label size is also very important. The label dimension should match the size of the packaging and the amount of information displayed.

• 50 × 30 mm – small labels for cosmetics and promotional products.
• 60 × 40 mm – frequently used for food packaging.
• 80 × 50 mm – medium sized product labels.
• 100 × 60 mm – larger labels for bottles and packaging.
• 120 × 80 mm – labels used for transport packaging.

We can also produce labels in fully custom dimensions that perfectly match your packaging.

Select the desired label shape and continue to the online calculator where you can define label dimensions, choose the appropriate material and quantity, and instantly calculate the price of roll label printing.