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Postcards - VDP (Variable data printing)

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Personalized postcards – VDP printing for targeted communication

Postcards are a great way to communicate directly with customers. With VDP printing (Variable Data Printing), they become a powerful marketing tool where each postcard is tailored to the individual recipient.

Instead of a generic message, you can create personalized postcards that include a name, address or even a customized offer. This approach significantly increases response rates and campaign effectiveness.

You can also add QR codes, unique discount codes, personalized messages or targeted data to guide users to your website, offer or location.

VDP printing allows each copy to be different, as data is linked to a database (e.g. Excel), enabling fully customized communication.

We print postcards on thicker card stocks (300–350 g/m²), ensuring durability and a premium feel. We also recommend Metsä Board premium board (approx. 500 µm), allowing high-quality printing on one side and writing on the other.

Standard formats include A6, with larger options such as A5 or 210 × 99 mm, as well as custom sizes.

Personalized postcards are ideal for direct marketing, giveaways, promotional campaigns and customer communication.

Select your format and continue to the price calculator for personalized postcards.

For a standard option, see standard postcards. For stronger visual impact, we also recommend 3D UV postcards or metallic foil postcards.

Custom postcard printing – classic communication with a modern impact

Postcards are one of the most recognizable and effective forms of printed communication. They combine strong visual impact, a personal message and direct contact with the recipient, making them an excellent choice for promotions, invitations, direct marketing and prize campaigns.

✔ A6, A5 and DL formats ✔ single or double-sided printing ✔ thick premium papers ✔ personalization available

Ideal solution for promotions, invitations and direct marketing.

Formats and paper types

Postcards are classic printed cards with attractive graphics on the front side and space for a message or address on the back. Despite digital communication, they remain a very effective way to directly reach customers.

  • A6 format
  • ✔ A5 format
  • ✔ DL format 210 × 99 mm
  • ✔ custom sizes

Postcards are printed on thicker papers (300–350 g/m²), ensuring durability, a premium feel and a more professional appearance.

We recommend Metsa Board, which enables high-quality printing on one side and easy writing on the other.

Premium finishing

For a more premium look, postcards can be enhanced with additional finishing options that highlight key graphic elements and improve visual impact.

3D UV coating creates an elegant contrast between a matte surface and glossy highlights, while metallic foil adds a premium visual effect.

For postcards, we most commonly recommend single-sided gloss lamination, which enhances photos or graphics on the front side.

Personalization and usage

With personalization (VDP), each postcard can contain unique data, creating a more personal and effective connection with the recipient.

  • ✔ recipient name and address
  • ✔ QR codes or coupons
  • ✔ personalized offers
  • ✔ direct marketing

Prepare your data in an Excel file, and we take care of preparation, printing and precise personalization.

Postcards are ideal for invitations, giveaways, promotions, thank-you notes and other forms of direct customer communication.

Where are postcards used?

Postcards are used for direct marketing, promotions, invitations, prize campaigns, announcements, thank-you messages and seasonal campaigns. The combination of visuals and personal messaging makes them a highly effective channel for building customer relationships.

They are suitable for companies, retail stores, event organizers, tourism providers, hotels, restaurants and anyone who wants to present their offer or invitation in a distinctive way.

For a complete promotion, we also recommend flyers, folded leaflets and business cards.

Frequently asked questions about postcard printing (FAQ)

Which paper is best for postcards?

For postcard printing, we recommend thicker papers (300–350 g/m²), as they ensure durability, a professional look and a better feel in hand. A popular choice is Metsa Board, which has one coated side (for high-quality printing) and one uncoated side, allowing easy writing or stamping. This combination is ideal for promotional and mailing postcards.

Which postcard formats are available?

The most common format is A6 (148 × 105 mm), which complies with standard postal requirements. Other options include A5, DL format (210 × 99 mm), and custom sizes. The choice depends on content, design and distribution method.

Can postcards be printed double-sided?

Yes, postcards can be printed single or double-sided. The most common setup is a graphic front and a back side used for message, address, contact details or additional information.

Is personalization available?

Yes, using VDP (Variable Data Printing), each postcard can include unique data such as recipient name, QR code, coupon or special offer. This significantly increases campaign effectiveness.

What is the minimum order quantity?

Postcards can be ordered from as few as 10 pieces, which is ideal for smaller campaigns, test runs or personalized invitations.

Is lamination available?

Yes, we recommend single-sided lamination, most commonly gloss, as it enhances colors and images while protecting the print. Matte and Soft Touch options are also available.

What premium finishing options are available?

Postcards can be enhanced with 3D UV coating, metallic foil (gold or silver) and combinations with lamination to create a premium visual effect.

Can I add a QR code?

Yes, QR codes are commonly used and allow quick access to websites, offers, forms or campaigns, combining print and digital communication.

What are postcards used for?

Postcards are widely used for direct marketing, promotions, invitations, tourism materials, giveaways and thank-you messages. Their personal approach and visual impact ensure high response rates.

Do you offer distribution?

Yes, we can also handle postcard distribution, meaning your personalized postcards are prepared and sent directly to recipients.