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19.03.2020 Postcards

Postcard - Old Style or Promotional Tool?
With the "rise" of digital communications, such as email and text messaging on mobile phones, we have almost forgotten the simple printed postcard. However, despite electronic messaging, postcards have surprisingly held up well. In the printing industry, they are still printed in large quantities. Below, we will explain why this is the case.

Why Are Postcards Still Important?
They show the recipient that you value them. Sending a postcard is not as simple as writing a short message on your phone and hitting "send" without much thought. On the contrary, a good postcard takes a lot of time to design, print, write a message, and drop in the mailbox. By taking these steps, you show that you value the recipient much more than just hitting "send."

We’ve all experienced it: browsing through what seems like an endless list of emails. We quickly scroll up and down hoping not to miss anything important. In contrast, with printed postcards, this is rare. Well-designed postcards will catch the attention of your recipients as they are a soothing break from all the "clutter" of email messages.

When your company has a strategy based on direct mail campaigns, promotional postcards should be your key focus. Despite all the electronic promotional messages, a good promotional postcard is much more personal. When someone holds something that catches their attention and reads it, it sticks in their memory much more than an email.

Before you order postcards through an online print shop, check out our list of tips for designing the best postcard possible. Keep it simple – as the old saying goes, less is more. Do not overcrowd your postcards with unnecessary images or large amounts of text. Use only high-resolution photos or images – grainy images are a reliable way to diminish the quality of your postcard.

Don’t overlook mistakes in the text – there’s nothing worse than printing and sending thousands of promotional postcards and then finding a mistake in a word or letter. Make sure to review the text multiple times before printing!

Now, Let’s Print Them!
We offer high-quality postcard printing at competitive prices. You can create your postcard by choosing the appropriate paper, either double-sided or single-sided printing, and add a touch of elegance with a 3D UV coating or just the right lamination.

Add your message to the postcard and send it the old-fashioned way by mail!

For orders, follow this link.

Petra V.