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01.10.2016 Surprise with personalized printed materials

The foundation of every relationship, whether personal or business, is maintaining contact and constant communication. Think about the last time you reached out to your existing or potential clients. Since we are constantly pressed for time, this important segment of communication with clients is often neglected.

Clients need to feel that they are important to you, that they are special, and that you have made a great effort just for them. Companies that are aware of this advantageously use print personalization made possible by digital printing.

Direct marketing is the key to success
When we talk about direct marketing, we think about direct mail addressed specifically to you, waiting for you in your mailbox. Your name is already on the envelope, and inside there is a surprise with a letter addressed to you, along with a coupon offering a special discount.

Behind all of this are the digital printing machines, which allow different graphic elements, texts, numbers, or images connected to a database (MS EXCEL) to be printed differently on each printed material. This is a significant advantage over offset printing, where preparation is tied to plates, making print personalization not feasible or sensible.

The sky is the limit
The possibilities for personalizing printed materials are vast. Variable data printing (VDP) can be applied to practically any printed material in any form.

It is most commonly used on flyers, invitations, gift vouchers, postcards, coupons, tickets, stickers, and also on covers of brochures, catalogs, books, calendars, contracts, etc.

How to prepare a file for printing variable data?
Follow this link: Personalization of printed materials