Individually printed roll labels play a key role in product labeling and presentation. They provide customers with important information, strengthen brand identity and influence the purchase decision.

In addition to their informative function, high-quality roll labels are also a powerful marketing tool that creates an excellent first impression and increases product recognition.

With precise printing, appropriate materials and professional production, labels can be fully adapted to the product, method of use and environmental conditions.

Properly selected labels improve the visual effect of the product and increase its selling power on the shelf.

Self-adhesive labels are a key element of the product’s visual identity and informational compliance. They are used for labeling, identification, traceability and product promotion in different industrial environments. Label materials have adhesive applied on the reverse side, which enables permanent or temporary adhesion to various surfaces – glass, plastic, metal, cardboard or other packaging materials.

Labels are usually printed with text, graphics, logos and identification elements (EAN codes, QR codes, serial numbers), which enables clear communication of key product information and compliance with legislation.

In practice, the terms label and sticker are often used interchangeably, but in industrial production the difference lies mainly in the intended use, printing technology and type of material.

Stickers intended for decorative or promotional applications (vehicles, shop windows, outdoor advertising) are usually produced with large-format technologies (UV, Latex, Solvent), while self-adhesive roll labels are optimized for precise printing of smaller formats and industrial application.

Due to the smaller dimensions of labels, the use of high-resolution printing technology is crucial, ensuring sharp small text, accurate color transitions and stable repeatability across runs.

At Demago Print, we offer both label printing and self-adhesive sticker printing, using modern digital technology and certified self-adhesive materials that ensure premium print quality (HP Indigo).

We understand that choosing the material, adhesive and technology is not always simple, which is why we have prepared an overview of the basic features and professional guidelines that will help you choose the optimal solution for your project. For additional questions, we are available every working day between 8:00 and 16:00.

At Demago Print, we print labels using a digital process in which the file is transferred directly to the printing press without the use of printing plates. This allows faster preparation, shorter delivery times and cost-effective production even for smaller and medium runs.

Digital printing achieves quality comparable to offset or flexo printing, with exceptional color brilliance, sharp detail and high repeatability between reprints. The HP Indigo system ensures stable color consistency and a professional look for every series of labels.

Advantages of HP Indigo technology:

• Precise CMYK printing with the option of additional colors (Pantone, white W, silver Silver).

• Simple personalization – every label can be unique (names, codes, batches, variable data).

• Certified color accuracy (GRACol).

• LEP (Liquid Electrophotography) technology for premium print quality without traditional printing plates.

• Minimal waste and an optimized printing process.

HP Indigo represents the industry standard for high-quality digital label printing, where precision, color stability and professional product presentation are essential.

Self-adhesive materials are coated with adhesive on the reverse side and allow easy application to packaging, glass, plastic, metal or cardboard. The choice of material affects durability, resistance to moisture, grease, chemicals and mechanical stress.

1. Paper materials

• Coated papers – for high-quality color printing with sharp details.

• Thermal papers – suitable for overprinting variable data (weighing labels, declarations).

• Metallized papers – for premium visual effects or as an alternative to gold foil printing.

• Design papers – textured or colored papers for wine and beer labels.

• Fluorescent papers – for marking promotions, prices or warnings.

2. Synthetic materials (waterproof and durable)

• PP / BOPP (polypropylene) – resistant to moisture, grease and abrasion; available in white, transparent or metallic versions.

• PE (polyethylene) – flexible material for softer packaging (cosmetics, squeeze bottles).

• PET (polyester) – high mechanical and chemical resistance for demanding industrial applications.

View the complete material range in the category Labels by material type.

Adhesives for label materials differ in their characteristics and properties, and we choose them according to the label material, the surface to which the label will be applied, usage conditions and other factors.

The type of adhesive used for self-adhesive label materials is of key importance, as it affects adhesion strength, durability and suitability for a specific application.

An adhesive is applied to the base material, selected according to the substrate to which the labels are applied as well as atmospheric conditions during application, storage and use of the product.

If the wrong type of adhesive is selected, labels may curl or even detach from the surface, or it may not be possible to remove them when required, so we advise careful selection.

Types of adhesives and applications:

• Permanent adhesive: the most common choice for roll labels. Suitable for glass, plastic, metal and cardboard. Resistant to moisture and temperature fluctuations.

• Hot melt / Extra permanent adhesive: very strong initial tack. Ideal for rough or uneven surfaces and more demanding industrial applications.

• Removable adhesive: suitable for temporary labels and promotions. Allows removal without adhesive residue.

• Deepfreeze adhesive: special adhesive for frozen products (down to -10°C). Suitable for the food industry and cold chains.

• Cover up adhesive
Opaque black or gray adhesive for covering existing information or errors on packaging.

View the complete offer in the category Labels by adhesive type.

For food and beverages
For products exposed to moisture or refrigeration (bottles, cans, juices), we recommend PP or PET materials, as they are resistant to condensation and low temperatures.

For cosmetics and personal care products
For softer packaging (tubes, bottles), the best choice is PE material, which adapts to the surface and prevents label wrinkling.

For industrial products
Where high mechanical or chemical resistance is required, PET material is suitable, ensuring a long label lifespan.

For a premium look
For wine labels or luxury products, we recommend design or metallized papers, which emphasize the prestige of the product.

For temporary or promotional campaigns
Paper materials are a cost-effective solution for short-term campaigns.

If you are not sure which material to choose, see all roll label materials or contact us for expert advice.

Labels for beverages
Labels for bottles, cans, juices, mineral waters and energy drinks must withstand moisture, condensation and refrigeration. For such products, we recommend PP or PET materials with durable adhesives that ensure reliable adhesion even in cold conditions.

Labels for jars
Jams, honey, sauces and compotes often use paper or synthetic labels that emphasize the natural look of the product. The label must ensure good readability of information and durability during storage or transport.

Labels for food products
Labels for dairy products, dry foods or desserts must meet legislative requirements while also highlighting the brand on the retail shelf. The choice of materials suitable for food contact and refrigerated conditions is important.

Labels for cosmetics
Cosmetic products require labels resistant to moisture, oils and mechanical stress. PP or PE materials are often used, as they adapt well to curved packaging surfaces (tubes, bottles, flacons).

Labels for vape products
Labels for electronic cigarettes and e-liquids must, in addition to aesthetic appearance, also ensure compliance with legislation (TPD). The material must be resistant to liquids and mechanical stress.

Safety labels
Industrial and safety labels are used for hazard warnings, equipment or chemical marking and ensuring a safe working environment. They are often made of PET materials with very durable adhesives.

Label die-cutting is a key finishing step by which the final label shape or dimension is defined and separated from the liner. Labels are most often in regular shapes, rectangular or round, but of course they can also be made in irregular shapes.

Classic label die-cutting (Die-Cut) takes place on a rotary die-cutting machine using a die-cutting tool or magnetic die, which by pressure cuts or scores the final shape into the self-adhesive material.

This is followed by the removal of excess material (matrix), cross-cutting and rewinding of labels into rolls of suitable width. Because it is a modular machine, the labels can also be varnished or laminated.

The greatest advantage of die-cutting with a die-cutting tool is certainly the machine speed, which is why this finishing method is suitable for runs of at least 500 pcs and above.

Digital label cutting (Cnc-Cut) is a digital process of label cutting in which no die-cutting tool or die is required, as cutting is performed with cutting knives mounted in cutting heads that are computer-controlled and detect markers via an optical camera, cutting with exceptional precision.

This is followed by the removal of excess material (matrix), cross-cutting and rewinding of labels into rolls of suitable width. Because it is a modular machine, the labels can also be laminated.

The biggest advantage of digital cutting technology is, of course, the possibility of cutting any dimension and shape without using a die-cutting tool, which means the tooling cost is eliminated.

Compared to classic die-cutting, this type of finishing is slower, which is why it is suitable for quantities of 100-5000 pcs.

Die-Cut finishing
A fast and cost-effective solution for larger quantities of labels in standard shapes.

CNC Cut finishing
A flexible tool-free solution for smaller and medium series and irregular shapes.

Labels on roll are an important element in industrial labeling and are often used for product marking, packaging and other applications where automated and continuous labeling or adhesion to products is required.

Because labels on roll are supplied on long rolls, they ensure uninterrupted supply and smooth operation of labeling devices.

Machine application of labels is often used in the food industry, pharmaceutical industry, cosmetics industry, packaging industry, logistics and many other sectors.

The advantages of machine label application include:

• increased production efficiency
• greater application precision
• faster processing of large product quantities

This is especially important in environments with high production capacity, where manual label application is impractical or inefficient.

When choosing machine label application, pay attention to the following technical parameters:

label position on the roll label orientation (A1 – A8) inner core diameter (25 mm, 40 mm or 76 mm) maximum outer roll diameter number of labels per roll gap between labels

For labels intended for manual application, this information is not important, as the labels are applied without machines.

Labels for manual application can be supplied:

• on rolls
• on a roll with a width of 33 cm (Roll to Roll)
• on sheets of approximately 30 × 33 cm (Roll to Sheet)

Correct technical preparation of the roll is crucial for automatic labeling, as it ensures smooth machine operation and reliable label application to the product.

Labels by material

Choose paper, synthetic, design, metallized or other materials according to intended use, resistance and label appearance.

View materials →

Labels by industry

Solutions for food, beverages, cosmetics, pharmaceuticals, logistics and other industries with different technical requirements.

View industries →

Labels by adhesive type

Compare permanent, removable, hot-melt, deepfreeze and cover-up adhesives according to substrate and usage conditions.

View adhesives →

Irregular shape labels

For special dimensions, unique shapes and smaller series without tooling costs, choose digital CNC cutting.

View shapes →

What is the minimum quantity for roll label printing?

The minimum quantity for roll label printing is already from 100 pieces, which also enables smaller series without additional tooling costs. With digital CNC cutting, labels can be produced quickly and cost-effectively, regardless of dimension or shape.

Which materials are available for roll labels?

Self-adhesive roll labels are produced from paper or synthetic materials such as paper, PP (polypropylene), PE (polyethylene) and PET (polyester). The material choice depends on the conditions of use – with the appropriate material, we ensure resistance to moisture, temperature and mechanical effects as well as a longer label lifespan.

Which adhesive should I choose for labels?

Several types of adhesives are available for roll labels. The most commonly used is permanent adhesive for durable adhesion, but removable adhesives for temporary use, hot-melt adhesives for stronger adhesion and deep-freeze adhesives that enable bonding at very low temperatures are also available. The correct adhesive choice ensures reliable label durability on the product.

Can I order custom labels?

Yes. Custom labels can be produced according to dimension, shape, material, adhesive type and die-cutting technology. Digital printing also enables smaller runs without additional tooling costs, so it is ideal for test series or new products.

Are roll labels suitable for food products?

Yes. Roll labels are often used in the food industry for labeling bottles, cans, jars and other packaging. The material and adhesive are adapted to usage conditions such as moisture, condensation, temperature and storage method, ensuring safe and durable product labeling.

Are labels suitable for automatic labeling?

Yes. Roll labels are suitable for manual, semi-automatic or fully automatic labeling on production lines. For machine application, correct roll orientation, label direction and inner core diameter are important. If needed, we can advise you on the optimal preparation for your machine.

What is the difference between CNC cutting and classic die-cutting?

With classic die-cut finishing, we use a die-cutting tool that enables fast and economical production of larger quantities. CNC cutting, on the other hand, is a digital tool-free technology that allows complete flexibility of dimensions and shapes and is ideal for smaller series or complex label shapes.

Is variable label printing possible?

Yes. Digital printing enables variable label printing, such as serial numbers, QR codes, EAN codes or personalized data. Each label can be different, which is ideal for product traceability, logistics or promotional campaigns.

What is the lead time for roll labels?

The production time for roll labels depends on the quantity, material and finishing, but with digital printing the preparation is fast. In most cases, labels can be produced within 2 to 5 working days after order confirmation and approval of the print file.

Is it possible to produce labels in different shapes?

Yes. Labels can be produced in different shapes, such as rectangular, round, oval or fully customized forms. The die-cut can be made with a classic tool or with digital CNC cutting, allowing maximum customization for your product.

When preparing a file for label printing, we recommend:

• bleed of at least 2–3 mm
• converting all fonts to outlines
• using the CMYK color mode
• using high-resolution images (300 dpi)
• exporting the file in PDF print format

Detailed instructions for preparing the print file, including examples for Adobe Illustrator, PDF preparation, color settings and dimensions, can be found on our page:

Instructions for preparing the file for roll label printing

If you are preparing labels for machine application or more demanding shapes, we recommend checking the file once again before submission or sending it to us for review.